Thursday, September 13, 2007

The Louis Vuitton



History

Early days (1854-1892)

Louis Vuitton was born in Jura, France (now part of the commune of Lavans-sur-Valouse), but moved to Paris in 1835. The trip from his hometown to Paris was over 400 kilometers, and he traveled the distance by foot. On his way there he picked up a series of odd jobs to pay for his journey. Two years later, at the age of 16, he apprenticed for the luggage manufacturer Monsieur Marechal. In 1854 he founded the company, which is now owned by LVMH, a French holding company helmed by Bernard Arnault.

In 1854, Vuitton opens his first store in Paris on Rue Neuve des Capucines, founding Louis Vuitton Malletier a paris. Before his quality trunks, French philosopher, Denis Diderot & Jean Le Rond d'Alembert makes mention of a Malletier and his techniques about 140 years earlier.[3] In addition, Vuitton began by selling flat-topped trunks that were lightweight and airtight. All trunks before this had rounded tops for water to run off and thus could not be stacked, it was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack for ease with voyages.

By 1885, the company opens its first store in London, beginning its international growth and reputation. Soon thereafter, the Damier Canvas pattern is created by Louis Vuitton and bears a logo that reads "marque L. Vuitton déposée," which translates to "mark L. Vuitton deposited" or, roughly, "L. Vuitton trademark".



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